The Master’s of Science in Marketing (Online)

A well-respected program prepares students for prolonged success in a professional setting.

The Master’s of Science in Marketing is an intensive program designed to give students advanced analytical marketing skills and hands-on experience with which to launch a career in one of marketing’s many fast-growing fields: Marketing analytics and decision making; Marketing research and insight development; Management consulting and project management; Professional selling and sales management; Services marketing; and Digital and social media.

Learn about the requirements of the Master’s of Marketing Program in the course catalog.

Program Info

An undergraduate degree in Marketing is not a prerequisite for a Master’s of Science in Marketing. Current undergraduates should apply for admission during the fall or spring of the year admission is sought. Students may choose to take either the GMAT or the GRE. The application deadline is July 1 for domestic students and April 1 for international students.

Who should consider the program:

• Business undergraduates who wish to earn a graduate degree via an additional year of advanced marketing coursework and hands-on project experience before moving into the workforce.
• Undergraduates without a business background who wish to blend their educational background and skills with an intensive year of instruction in marketing to earn a graduate degree and enhance their employment opportunities.
• Individuals currently working in the private or public sector who wish to improve their opportunities for upward mobility by earning an advanced degree and building a deeper skillset in enhanced analytical and research techniques.
• Individuals who want to earn a master’s degree en route to a possible doctorate in marketing.

Concentrations

Marketing Analytics

Students interested in the Marketing Analytics concentration must score 580 or higher on the GMAT (308 GRE) and have made at least a B in college calculus. Students choosing the Marketing Analytics concentration should apply for summer acceptance to take ST 560 (available online).

Digital and Social Media Marketing

The Digital and Social Media Marketing concentration involves a deep dive into the new world of digital marketing, with an overview course in social media-based marketing strategy followed by courses in digital marketing analytics and advanced digital marketing. The world of digital and social media marketing is growing rapidly, with firms around the world scrambling to add digital components to their marketing strategies.

The Master’s in Marketing additionally offers two other focused areas of study, Marketing Management, and Professional Sales. Contact us to learn more about these offerings.

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