Business of Sports Symposium

February 20, 2026 | Hewson Hall Room 002 | 9:30 am - 2:00pm

Why you should attend

The Business of Sports Symposium (BOSS) is designed to provide graduate and undergraduate business students with insight into the nuances of a sports/sports adjacent organization outside of being an athlete and/or performer.
 
Additionally, it seeks to meet a need to connect industry professionals with emerging prospective talent truly passionate about working in sports and ecstatic about the opportunity to build a network in such a competitive industry.
 
This one-day event aims to introduce how important business functions such as human resources, operations, finance, accounting, marketing, etc. contribute to the overall functionality of a sports-related firm.

Agenda

9:30 – 10:00 a.m. | Registration

10 a.m. | Welcome

10:05 – 10:45 a.m. | Standing Out as a Candidate: A Look Into Talent Relations
Felicia Lamar, Justin Sterling, Taylor Bonds

10:50 – 11 a.m. | Break

11 – 11:45 a.m. | Strength in Numbers: Alumni Industry Insights

Alabama Alumni: Hunter Vandiver, Meagan Wilson, Casey Grammer, Mitchell Baldwin and Friends: Sara Powell Harper (MSU), Ben Davidson (LSU), Zach Bingham (Ole Miss), Josh Hickson (Auburn)

11:50 a.m. – Noon | Break

Noon – 12:30 p.m. | Lunch

12:30 – 1:15 p.m. | Leadership through a Sports Lens

Michael Stanfield, Ginny Needham, Amy Baldwin, Emily Thomas 

1:30 – 2:45 p.m. | Networking Session

3:15 – 4:15 p.m. | Virtual Networking Session (Invite Only)

2024 Speakers