The Master of Science in Marketing is an intensive program designed to give students advanced analytical marketing skills and hands-on experience with which to launch a career in one of marketing’s many fast-growing fields: Marketing analytics and decision making; Marketing research and insight development; Management consulting and project management; Professional selling and sales management; Services marketing; and Digital and social media.
Online Option: UA also offers an online Master’s in Marketing with three career-focused concentrations in marketing analytics, digital and social media or professional sales. Get the details here.
The reason why I chose marketing is because I wanted to learn how to find a footing in today’s social media landscape, there is so much psychology and strategy to how value can be presented, so I wanted to understand these methods, and how to utilize them.
OLA PITAK
MASTER’S IN MANAGEMENT AND MARKETING GRADUATE
Who should consider the program:
Admissions to the Master of Science in Marketing program are accepted on a rolling basis.
Below are the requirements for entry into the program:
Accelerated Master’s Program (AMP) students must meet the minimum admission requirements specified in the AMP section of the UA Course Catalog, in addition to the regular admission requirements for the Graduate School and the M.S., Marketing program.
The Master of Science in Marketing program is a one-year program, beginning in the fall semester of the calendar year.
Information on courses in the program can be found in the UA course catalog.
Students interested in the Marketing Analytics concentration must score 580 or higher on the GMAT (308 GRE) and have made at least a B in college calculus. Students choosing the Marketing Analytics concentration should apply for summer acceptance to take ST 560 (available online).
The Digital and Social Media Marketing concentration involves a deep dive into the new world of digital marketing, with an overview course in social media-based marketing strategy followed by courses in digital marketing analytics and advanced digital marketing. The world of digital and social media marketing is growing rapidly, with firms around the world scrambling to add digital components to their marketing strategies.
The Sales Leadership concentration is an immersive, customizable program that provides cutting-edge industry practice, experiential role-play, and real-world examples for students who are ready for leadership roles within specific sectors of sales. We live in an ever-interconnected world with an increasing need for employment and continuous new company development, and the Sales Leadership concentration will develop students that can analyze, converse, and sell at the highest level.
Scholarships/Fellowships
Please refer to the financial support page on the graduate school website for potential University scholarship and fellowship opportunities.
Graduate Assistantships
While the Master of Science in Marketing program does not provide tuition-supported graduate assistantships, students are encouraged to seek out and apply for graduate assistantships offered across various departments and offices at the University of Alabama by referring to the following resources:
Manderson students who have completed the Master of Science in Marketing program have been employed at:
Are you ready to gain the Manderson Advantage?
