Business of Sports Symposium

February 21, 2025 | Hewson Hall Room 0015 | 9:30 am - 2:00pm

Why you should attend

The Business of Sports Symposium (BOSS) is designed to provide graduate and undergraduate business students with insight into the nuances of a sports/sports adjacent organization outside of being an athlete and/or performer.
 
Additionally, it seeks to meet a need to connect industry professionals with emerging prospective talent truly passionate about working in sports and ecstatic about the opportunity to build a network in such a competitive industry.
 
This one-day event aims to introduce how important business functions such as human resources, operations, finance, accounting, marketing, etc. contribute to the overall functionality of a sports-related firm.

2024 Agenda

9:30 – 10:00 a.m.

Registration

10:00 – 10:05 a.m.

Welcome & Opening Remarks

Isaiah Young | Manderson Graduate School of Business

Elizabeth Petitt | Manderson Graduate School of Business

10:05 – 10:30 a.m.

Peer Panel

10:30 – 10:40 a.m.

Transition Break

10:45 – 11:45 a.m.

Pro Panel

Victoria Croy | Vice President of Culture & Inclusion, Jacksonville Jaguars

Kelli Kuharich | Marketing Manager, Excel Sports Management

Andrew Parrish | Product Specialist, HD Intelligence

Parker Shelton | Senior Financial Analyst, Tennessee Titans

Alexa Stabler | Sports Agent, Stabler Sports

Kyle Vasey | Senior Associate Athletics Director & CFO, University of Alabama

11:45 a.m. – 12:00 p.m.

Transition Break

12:15 – 1:15 p.m.

Invite Only Lunch & Keynote Speaker – Don James Quiet Study, Hewson Hall

Kelly Mehrtens | Executive Director, The Trust (Powered by the NFLPA)

1:15 – 2:00 p.m.

Dessert & Networking Session

2024 Speakers