Digital/Social Media Marketing
Graduate Certificate

Current Manderson Graduate School of Business Students

• All current students in good academic standing (cumulative GPA of 3.0 or higher) enrolled in a graduate degree program within the Manderson Graduate School of Business are eligible to be considered for admission to a graduate certificate program after one full semester of completed coursework. Current graduate students may combine their degree with a graduate certificate. Courses completed for the certificate may be applied towards the elective requirements.

Non-Manderson Students or Working Professionals

• To be considered for admission, applicants must hold a bachelor’s degree from an accredited college or university. Previous academic history, one letter of recommendation, demonstrated motivation and aptitude to undertake graduate-level work, and professional experience are all taken into consideration.
• To apply, you must complete an application and provide transcripts from each undergraduate and graduate academic institution as well as a professional resume, one letter of recommendation from an individual that can assess your readiness for a Master’s level certificate program, and a statement of purpose. GMAT or GRE scores are not needed.
• No transfer credit is accepted
• NOTE: Students who are enrolled in a certificate program and not in a master’s, doctoral, or Educational Specialist program will be classified as non-degree students. For more information on the academic policies regarding graduate certificates, applicants can refer to the UA Graduate Catalog.

• Minimum Required Hours: 12 credit hours
• All 12 credit hours earned in this certificate program may be used directly toward the completion of the MS, Marketing degree program.
• The overlap of the certificate with the associated degree program is intentional as the certificate may serve as a stepping stone to the full M.S, Marketing degree program for those that are non-degree students. This is a stackable credential approach to graduate education that offers individuals knowledge advancement and flexibility.

Required Courses