UA EMBA TRAVELS TO MOROCCO AND SPAIN

• March 29th, 2016
• in International Trip

This is part one of a four-part series on The University of Alabama’s Executive MBA Class of 2016’s international trip to Morocco and Spain, February 27-March 8, 2016.

Morocco conjures up a world glimpsed from movies. Say the word Morocco and you immediately transport yourself to scenes out of Casablanca, Lawrence of Arabia, The Jewel of the Nile, The Bourne Ultimatum or Mission Impossible – Rogue Nation. It is a nation shaped by many cultures, and whose history is rich and deep and can be traced back to prehistoric times. A country where a Medina offers the intoxicating smells of spices and food, a visual kaleidoscope of yarns dyed and hung across the narrow alleys, of being wrapped in scarfs and touching the artistry of wooden bowls and ironwork and the rapid intensity of bartering for goods.

It was into this world, in exotic Marrakech, that The University of Alabama’s Executive MBA Class of 2016 began their international trip. As part of their Global Business course in their final semester, the EMBA students are required to spend a week abroad meeting with senior officials of local and international corporations, as well as experiencing and understanding the culture first-hand. Sixty students, faculty, staff and spouses journeyed to Marrakech and Casablanca, Morocco and then to Madrid, Spain. An optional post trip to Barcelona, Spain allowed students to further their cultural adventure.

The global experience began February 27, with a welcome orientation and lunch followed by a tour of Marrakech with shopping in the Medina and a dinner that included a Moroccan Show. We dined on traditional food that began with a course of small dishes of olives, nuts, vegetables, a sweet fruit jam and bread. Next came a mound of couscous with roasted vegetables and chicken, then a Pigeon Pie (complete with a Pigeon’s skull) and then orange slices for dessert.

The next day combined film with adventure as everyone learned more about Morocco’s booming movie industry from James Cutting, owner of Cutting Loose Productions, who has been in the business for 40 years and cooperated on such Hollywood films as Alexander, Kingdom of Heaven, Babel and Mission Impossible V.
The afternoon included an opportunity to explore the beautiful views of the Atlas Mountains either by quad bike or camel, or experience a Hamman (traditional Steam Room and Bath) at the Beldi Country Club. For most it was a first time to experience fishtailing a four-wheeler, navigating a camel, or being scrubbed head to toe until you are red and shiny.

On Monday, February 29, the EMBA students arrived at the ABURY Foundation, a charity with two main goals: to support development co-operations and community education. The ABURY Foundation is supported heavily by the ABURY Collection, which connects emerging designers with artisans in remote places of the world (in this case in Marrakech where women create exquisite handcrafted bags and carpets). For every product sold from the Collection ABURY gives back to the local community education for women and children.

As part of a consulting project, the Tuscaloosa and Huntsville EMBA classes were tasked with developing a set of recommendations for the best strategy for ABURY to enter the U.S. Market. Student teams presented to ABURY’s Founder and CEO Andrea Kolb their general analysis of the U.S. Market, customer analysis and segmentation, initial target city markets, logistics, marketing and communication strategy, and online sales recommendations. The students received high praise from Kolb, “[The EMBA teams] presented amazing work and a valuable framework for us to follow in order to expand our business.”

After the presentation the students, faculty and staff visited the small village of Douar Anzal, in the Atlas mountains, where the women live and create their handbags. Upon arrival students filled the school that ABURY built. Inside the women proudly showed off their writing skills in English and Arabic while outside an impromptu football (soccer) game ensued between the children and some of the EMBAs. Then the students experienced the overwhelming generosity and warmth of a Moroccan welcome. We climbed the hillside to enter their homes. Women, some holding babies on their hips filled the small kitchen to prepare our meal of couscous, vegetables and chicken. It was agreed this was our best meal. A meal with friends, with those that welcome you into their homes and hearts, are always the most remembered. We said our goodbyes and as the sun set on the small village we made our way to Casablanca.

For more information on The University of Alabama Executive MBA Program contact Cheryl Altemara at 205.348.4501, or caltemara@cba.ua.edu.
Check out other articles in the four-part series

• Part two – Here’s Looking at You – EMBAs in Casablanca
• Part three – UA EMBAs Journey to Madrid
• Part four – Barcelona Offers EMBA Great Post Trip Experience

Announcing the 2016 UA EMBA International Trip

• August 3rd, 2015
• in International Trip

The Culverhouse College of Commerce Executive MBA Class of 2016 will be going to Marrakech and Casablanca, Morocco and Madrid, Spain, February 27-March 5, 2016.

The 2016 trip is a requirement of the IBA 550 International Business course in the students final semester. It is also open to EMBA Alumni who would like to attend. “We began formally inviting alumni to join us on our study abroad trips in 2013 when we visited Turkey and it has been a successful program,” said Cheryl Altemara, assistant director, EMBA Programs. In addition to visiting companies, meeting with senior executives and government officials, and touring cultural sites, participants may also take part in an optional post trip to Barcelona, Spain.

The students not only visit companies but will tour Marrakech and Madrid and take a day trip to Kasbah Le Mirage situated just outside of Marrakech. They will experience Moroccan life, camel rides and a dinner in Berber tents. A special consulting project focusing on social enterprise in and around Marrakech is also being added to the program this year. Spain offers another business climate, culture and economic transformation for the students to study in depth.

Our travel agency this year will be the International Study Programs (ISP). Headquartered in Prague, ISP has been organizing global trips for EMBA Programs since 1999. Their vision is to create meaningful global academic experiences for business school students.

Morocco has a GDP of $179.2B (2015), 4.5% growth, unemployment at 9.2% and inflation at 1.9%. Benefiting from a stable political environment and increasing levels of foreign investment, Morocco benefits from its geographical proximity to key markets in Europe and its perception as a stable destination in a region where many countries have seen widespread political unrest. The country is expected to welcome over 11M visitors in 2015, up from 10.5M in 2014. Europe is a major source for arrivals but Morocco is increasingly targeting affluent visitors from the Middle East – and Emirates recently expanded its flight routes into the country from the UAE.

According to Spiegel Online, Spain is back from the brink and emerging as a model for Europe. During the crisis, Spain instituted strict reforms and successfully put its emphasis on exports, with one-third of Spanish goods and services shipped outside the country. Although Spain still has a long way to go, the European Central Bank is predicting that Spain will be one of the economic drivers of Europe in 2015. Powered by a cheap euro and low-interest, economic growth is predicted to rise by 2.3 percent this year, GDP at 1.4 trillion, while the Spanish government predicts increasing job growth.

The post trip is to Barcelona, the cosmopolitan capital of Spain’s Catalonia region, is defined by quirky art and architecture, imaginative food and vibrant street life. It has medieval roots, seen in the mazelike Gothic Quarter, but a modernist personality represented by architect Antoni Gaudí’s fantastical Sagrada Família church. The central Boqueria market, ranging from fine dining to tiny tapas bars, anchors Barcelona’s restaurant scene. In addition, we will also travel to Tarragona and the caves Montau de Sadurini.

To join the trip, please contact the EMBA office for more information. The trip package for alumni, from check-in February 27 to check out on March 5, includes a single room (5 star accommodations), breakfasts, company visits, lunches, city tours of Marrakech and Madrid, the February 28 Kasbah excursion, and opening and farewell dinners. Spouses may also attend.
If your class never got to go on an international trip, here’s your chance. If you have attended a previous trip, this time you get to enjoy without classwork or a final presentation!

We look forward to having you join us. For more information and cost, contact Donna Blackburn, 205.348.8748. For more information on the Culverhouse Executive MBA Program check out the website at www.emba.ua.edu.